Articles
Research
Research
What synthetic users can and can't tell you
AI-generated research participants are fast and cheap. What they can't do is tell you how real people actually behave, and that gap is exactly where the risk lives.
AI-Native Workflows
How AI is changing user research (and what it still can't do)
AI has changed the synthesis side of research. It hasn't changed the part where you sit with a real person and watch them try to use your product.