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Articles

AI

What synthetic users can and can't tell you
Research

What synthetic users can and can't tell you

AI-generated research participants are fast and cheap. What they can't do is tell you how real people actually behave, and that gap is exactly where the risk lives.

June 8, 2026
The AI-native software program I'd build if I started over
AI

The AI-native software program I'd build if I started over

If you took away the incumbent team, the half-built tooling, and the political memory of an earlier attempt, what shape would the program actually want to be?

June 5, 2026
What 'AI-native' actually means, and what most people get wrong about it
AI

What 'AI-native' actually means, and what most people get wrong about it

Every product claims to be AI-native now. Most of them aren't. The distinction matters because it changes how you build, what you measure, and what you're actually competing on.

May 1, 2026
Building with Claude: Lessons from the Field
AI

Building with Claude: Lessons from the Field

What I've learned shipping AI-native tools over the past year. What works, what doesn't, and where the real leverage is.

April 24, 2026
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